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Content

This KPI shows the user if their offers are correctly formatted by the sellers, with the help of content rules.

These content rules are defined beforehand by the client and are distributed in six content metrics. Each of them pertains to a specific part of an offer:

Header

The offer title. Product title, space above the main offer image.

Description

Content section with detailed definition and description on the product, space generally found under main image.

Key features

Product features highlighted in the offer. Space to the right and / or adjacent to the main image. Usually denoted with bullet points.

Specifications

Full product features, usually indicated at the bottom of the page. The list of product features reported in the offer.

Media

Images and videos put forward in the offer. Media based on the Number of Photos / Videos.

Rich Content

Additional images and videos found in the offer description.


Each Content sub-KPI (Header, Description, Key features, Specifications, Media, and Rich content) has rules that are used to compute the Content score of the different offers.

Each rule has a dedicated weight, which is added to each offer’s score if the rule passes.

Each sub-KPI has also a dedicated weight used to compute sellers, products and brands scores. These can be changed in the user settings.

Insights section#

The defined Insights are:

  • A radar display of some content metrics’ performance scores.

Offers cotent performance.

Offers have a score of 64% for Rich Content sub-KPI.

Details#

Sellers#

The user can see:

  • The name of each seller
  • The number of offers from the catalog products sold by this seller.

These offers are used to compute the following content scores.

  • The seller content score (Popup)
  • The seller Header score (Popup)
  • The seller Description score (Popup)
  • The seller Key features score (Popup)
  • The seller Specifications (Popup)
  • The seller Media (Popup)
  • The seller Rich Content (Popup)

The sellers are sorted by content score descending.

Products#

The user can see:

  • The name of each product
  • The catalog’s offer SKU
  • The number of sellers selling this product.

These sellers’ offers are used to compute the following content scores.

  • The product content score (Popup)
  • The product Header score (Popup)
  • The product Description score (Popup)
  • The product Key features score (Popup)
  • The product Specifications (Popup)
  • The product Media (Popup)
  • The product Rich Content (Popup)

The products are sorted by content score descending.

FMV Sellers#

The user can see:

  • The name of each seller
  • The seller’s number of offers.

These offers are used to compute the following content scores.

  • The seller content score (Popup)
  • The seller Header score (Popup)
  • The seller Description score (Popup)
  • The seller Key features score (Popup)
  • The seller Specifications (Popup)
  • The seller Media (Popup)
  • The seller Rich Content (Popup)

The sellers are sorted by content score descending.

FMV Brands#

The user can see:

  • The name of each brand
  • The number of sellers selling this brand’s offers.

These offers are used to compute the following content scores.

  • The brand content score (Popup)
  • The brand Header score (Popup)
  • The brand Description score (Popup)
  • The brand Key features score (Popup)
  • The brand Specifications (Popup)
  • The brand Media (Popup)
  • The brand Rich Content (Popup)

The brands are sorted by content score descending.

Popups#

Products#

The user can see:

  • Each product’s brand
  • The product’s name
  • The product content score, based on the clicked content metric (here, Header)
  • The offer’s last crawled date
  • A link to the offer

The products are sorted by default by content score in descending order. Upon clicking the chevron on the left side of a row,

The user can then see:

  • Each of the content tests applied for the selected offer, for the clicked content metric (here, Header)
  • The expected/target value (if applicable)
  • The actual value (if applicable)
  • The score of the applied test: between 0% and 100%
  • The weight of this rule on the product content score
  • The result of the content test:
    • Pass: if test scored perfect score (100%)
    • Fail: if test scores below 100%

The user can export the data presented here by clicking the Excel button at the top.

The export contains:

  • The title of each offer
  • The offer SKU
  • The offer content score
  • The date of the last crawl for this offer
  • The offer link
  • For each content rule of the clicked content metric:
  • The test description
  • The weight of the rule
  • The status of the rule

Sellers#

The user can see:

  • The seller’s name
  • The seller content score, based on the clicked content metric (here, Description)
  • The offer last crawled date
  • A link to the offer

The sellers are sorted by default by content score in descending order.

Upon clicking the chevron on the left side of a row,

The user can then see:

  • Each of the content tests applied for the selected offer, for the clicked content metric (here, Description)
  • The expected/target value (if applicable)
  • The actual value (if applicable)
  • The weight of this rule on the seller content score
  • The result of the content test

The user can export the data presented here by clicking the Excel button at the top.

The export contains:

  • The title of each offer
  • The offer SKU
  • The offer content score
  • The date of the last crawl for this offer
  • The offer link
  • For each content rule of the clicked content metric:
  • The test description
  • The weight of the rule
  • The status of the rule

FMV seller#

The user can see:

  • The name of the product’s brand
  • The product name
  • The product content score, based on the clicked content metric (here, Key Features)
  • The offer’s last crawled date
  • A link to the offer

The products are sorted by default by content score in descending order.

Upon clicking the chevron on the left side of a row,

The user can then see:

  • Each of the content tests applied for the selected offer, for the clicked content metric (here, Description)
  • The expected/target value (if applicable)
  • The actual value (if applicable)
  • The weight of this rule on the product content score
  • The result of the content test

The user can export the data presented here by clicking the Excel button at the top.

FMV brand#

The user can see:

  • The name of the product’s seller
  • The product name
  • The offer content score, based on the clicked content metric (here, Header)
  • The offer’s last crawled date
  • A link to the offer

The offers are sorted by default by content score in descending order.

Upon clicking the chevron on the left side of a row,

The user can then see:

  • Each of the content tests applied for the selected offer, for the clicked content metric (here, Description)
  • The expected/target value (if applicable)
  • The actual value (if applicable)
  • The weight of this rule on the offer content score
  • The result of the content test

The user can export the data presented here by clicking the Excel button at the top.